{"product_id":"the-credibility-effect","title":"The Credibility Effect: How To Publish A Book That Builds Reputation, Attracts Ideal Clients, And Scales The Impact Of Everything You Do","description":"\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eBeing good at what you do and being known for what you do are two very different things. You can be highly capable, deeply experienced, and yet still remain invisible beyond your immediate network. \u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-hansi-theme-font: major-latin;\"\u003eRespected by those who know you, unrecognised by those who don't.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eThe Credibility Effect\u003c\/span\u003e\u003c\/i\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eexplains why publishing a well-positioned book remains one of the most powerful strategic moves an expert can make.\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eThis isn't a book about performative personal branding. It's a practical guide for turning your knowledge into a strategic business asset, one that builds reputation, attracts ideal clients, and scales the impact of everything you do.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eIn \u003ci\u003eThe Credibility Effect\u003c\/i\u003e, publisher and marketing strategist Chris McVeigh draws on more than 35 years in the book industry to show consultants, founders and experts how to turn hard-won experience into a professional book that builds authority and creates opportunity. Inside, you'll discover how to:\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eFind the right idea for your book\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eIdentify your ideal readers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eGive your expertise a distinctive shape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eWrite without losing your unique voice\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eChoose the right publishing route\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify; text-indent: 11.35pt; mso-pagination: none; mso-list: l0 level1 lfo1;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e             \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eBuild a book that keeps working long after launch week is over.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; mso-pagination: none;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003eWhether you’re a consultant, founder, strategist, or specialist, this book will show you how to transform your experience into lasting credibility, and how to write a book that keeps working for you long after it's published.\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin; mso-ansi-language: EN-GB;\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" style=\"mso-bidi-font-size: 12.0pt; font-family: 'Aptos Display',sans-serif; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Munro Publishing","offers":[{"title":"Paperback","offer_id":56490950295931,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Hardback","offer_id":56490950328699,"sku":null,"price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2577\/1030\/files\/TheCredibilityEffectBookMockup_e92f572a-6a44-4441-94bb-360d7095eb95.png?v=1791363576","url":"https:\/\/fahrenheit-press.myshopify.com\/products\/the-credibility-effect","provider":"Fahrenheit Press","version":"1.0","type":"link"}