2020 : Never Give Up. Never Give In. T-Shirt

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2020 has been a real bitch of a year so far, right?

With this Never Give Up - Never Give In t-shirt we invoke the spirit of Sisyphus as the perfect metaphor for this extraordinarily challenging year.

Anyone who's had a beer with Fahrenheit supremo Chris McVeigh will know that our glorious leader has this very Sisyphus design tattooed on his arm as his own personal talisman to inspire him when times get tough. 

Although many see Sisyphus pushing a rock up a hill and watching it continually roll back down again for all eternity as the ultimate metaphor for futility - The Boss doesn't agree;

"The last line in Albert Camus' The Myth Of Sisyphus is 'All is well, we must imagine Sisyphus happy.' Sisyphus is happy because he has conquered his fate - not by changing it, but by accepting it and yet at the same time rebelling against it. For me this image was the perfect symbol to have tattooed to remind me that I can handle anything that life can throw at me and find deep satisfaction at overcoming these challenges even in the darkest of moments. Frankly it either had to be a Sisyphus tattoo or a Rocky Balboa one - imma rolling with Sisy at the moment but I've reserved some space on my other arm for Rocky just in case 2021 starts throwing its' weight around." 

You don't need to get it tattooed but with this awesome merch you too can channel the Boss' Fahrenheit Spirit and tell 2020 to do one.

Available in 

  • Classic Unisex T-Shirt (S, M, L, XL, 2XL, 3XL)
  • Ladies V-Neck T-Shirt (S, M, L, XL)
  • Classic Hoodie (S, M, L, XL, 2XL)